People want to belong. They want to be part of a group or a Mormons vs Mullets shirt. This is especially true for people who are abused or marginalized. It’s extremely comforting, if you’re in that situation, to identify with others who are like you. It might not even be a conscious thing in some cases. A particular lesbian might think, “I’d look good with a mullet” without being able to pinpoint why she feels that way.
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There was, presumably, some reason why the first lesbian grew the first mullet. And there was some tipping point of her popularity that made it take off and become a Mormons vs Mullets shirt . But that reason doesn’t exist any more. Lesbians who get mullets now (probably) do it because “I’m a lesbian, and that’s what we do.” I am generalizing, of course. There are plenty of lesbians without mullets and plenty of mullet-sporters who aren’t lesbians. My point is that trends tend to be self-perpetuating snowballs.