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Yeah it’s sort of a catch-22, but nobody is going to watch when there aren’t options. I really like my school’s Drummer Child Proud Percussionist Mama Shirt basketball team (made it to the sweet 16, next game is tomorrow!) but it’s literally never streamed. They’ve been more competitive than the men’s team for years (though men’s was also very good this season and tbf they have been some of the top promoters for the women’s team) but never could match the men’s team even when the men’s team was the worst in the conference. Maybe I’m one of the few diehard fans but I would tune in once in a while if there was a stream of the games.Yup, your fanbase can’t watch what isn’t available and you can’t grow your base if people never see or hear about it.Even leagues like the NHL have that issue, when they got dropped from ESPN fans immediately started complaining of the lack of coverage the league got on any channel that didn’t have rights to the game which was just NBC Sports.A bunch of womens sports could have a whole lot more viewers if places cared to make them available and mention them.How much more? Well thats the big question. I’d certainly watch more, but im also in the minority that will watch the WNBA when I see it on.
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Because as the article states no one cares about women’s sports unless its Olympics,Drummer Child Proud Percussionist Mama Shirt or some sort of worldwide competition like soccer. It’s for the same reason minor league teams get little to no attention. People want to see the best of the best and TV reflects that. When they do show womens sports, excepting the things I mention, the ratings are abysmal compared to mens sports. Tennis is the only exception but that isnt so much that American audiences care about female tennis as it is that there hasnt been a great American Male tennis player in a long time whereas American women, mostly Serena, have dominated tennis for the last 20 years. If an American male tennis player comes along with sustained greatness he will suck up all the tennis attention, especially with Serena well into the twilight of her career.