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Tennis is easily the biggest of the female sports and that rings true outside of the US as well. Whoever was in Deku pops cereal my hero academia shirt of securing deals and pushing women’s tennis back in the day deserves a lot of praise as they grew the sport to a profile unrivalled by any other female professional sport.I think female MMA is one of the other more successful female sports. Most big MMA organisations give female fighters plenty of air time and there have been a few examples of legitimately high drawing female stars in the sport.
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The same could be said for the men’s side though. The only MMA fighters I can think of who are true household names outside of the MMA bubble are Conor McGregor and Ronda Rousey. Maybe Brock Lesnar at a push, but he has the added benefit of his WWE presence. Then there’s Khabib Nurmagomedov, but it can’t be understated that his stardom massively benefited from Deku pops cereal my hero academia shirt associated with McGregor.The UFC have an issue making and promoting stars because they are primarily concerned with promoting their own brand. Their ethos isn’t, “Come and see all these amazing fighters at the next UFC show!”, it’s, “Come to the next UFC show! We’re the only place you’ll find these fighters!It’s all about branding. They don’t want a fighter getting too big or they’ll have another Conor situation on their hands. McGregor takes long breaks and pursues other avenues that are more lucrative because the UFC underpays its fighters. It isn’t good for business when your biggest draw isn’t around much.