The Cleveland Cavaliers are taking their fan-favorite phrase to the next level. According to U.S. Patent & Trademark Office records, the team’s parent company, Cavaliers Operating Company, LLC, has filed a trademark to use the term “Cavalanche” on clothing.
The trademark would cover a wide range of apparel, including hosiery, footwear, T-shirts, sweatshirts, sweatpants, headwear, jackets, ties, and even baby clothes. The phrase, which has become synonymous with extended scoring runs during games, has grown in popularity among fans—and even team owner Dan Gilbert has embraced it, making it a staple of his social media presence.
A search of the records confirms that no other company has ever filed for a trademark on “Cavalanche,” making it exclusively the Cavaliers’ own. This move not only celebrates a beloved team tradition but also signals a new wave of officially branded merchandise for the franchise.
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