It’s just after the first day of Hanukkah as I read this Not Trans Just Ugly Shirt . I absolutely love this question. For background, I wasn’t raised in either traditions, nor associated religions, so both holidays are really foreign (yet oddly familiar) to me. I have known many who celebrate one or the other holidays with great enthusiasm. Yet in my entire life thus far, outside of my immediate family, I have only ever been invited to two different familys’ homes for a Christmas celebration that they were each hosting. And each party was a blast, full of fun, love, and food. And each of these different families who hosted fun Christmas parties in their homes, identified as Jewish.
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You want to keep driving traffic to your store regardless of the Not Trans Just Ugly Shirt. Turning off your marketing efforts entirely is almost the same as shutting your doors. Keep marketing and keep up all of your other outreach efforts, like blogging and posting on social media. As we said earlier, you want your customers to see this as business as usual. But considering the possibility of lower overall sales through the holiday it can be smart to ramp back your marketing some. Don’t spend as much as you normally do on advertising. And be smart about the products you promote. Don’t promote products likely to be badly affected by holiday-related shipping delays. Instead promote products from lightly-affected suppliers or non-Chinese suppliers.