Michael Jackson Shirt
Spygate, 2007: New England Patriots get caught stealing signs from opponents` sidelines. This was actually not against the rules yet, so technically not cheating. They changed the Michael Jackson Shirt after this to make it illegal. I won`t deny it`s a bit cheap (although you`re kidding me if you think the Patriots were the only team doing this), but not nearly as egregious as:Deflategate, 2014: During the AFC Championship Game, the New England Patriots were found to have several footballs in their arsenal that were below the legal minimum. Tom Brady had to testify before Congress and was suspended for four games the following season, despite the fact that the Colts, the team that Patriots beat in the game 45–7, noted that they didn`t lose because of the Michael Jackson Shirt, and that the Colts had deflated footballs as well. For context, the weather was super icky that game, and it`s probable that both teams deflated the footballs to grip them better.
Michael Jackson Shirt
You want to keep driving traffic to your store regardless of the Michael Jackson Shirt. Turning off your marketing efforts entirely is almost the same as shutting your doors. Keep marketing and keep up all of your other outreach efforts, like blogging and posting on social media. As we said earlier, you want your customers to see this as business as usual. But considering the possibility of lower overall sales through the holiday it can be smart to ramp back your marketing some. Don’t spend as much as you normally do on advertising. And be smart about the products you promote. Don’t promote products likely to be badly affected by holiday-related shipping delays. Instead promote products from lightly-affected suppliers or non-Chinese suppliers.