I think that it depends per country. In my country we have a Kanye West Ye Anime White Lives Matter Shirt of Saint Nicolas. His day on the ecclesiastical calendar is the 6th of December. But the Saintly Bishop arrives in our country around the 15th of November. That is also the moment that the High Streets get their decorating lights. Days are short it gets dark shortly after four o’clock. The decorations in the shops are focused on Saint Nicholas. Special sweets and presents for children. There are special children shows on television. When I was a child we were invited to come to the head office of my father’s employer, Unilever, for a special afternoon with a magician and of course a visit by the saint Nicholas himself, with his assistants Zwarte Piet. (Black Peter) At the end we were given a nice small present, chosen of course by our parents (but of course we did not know). After the 6th of December when Saint Nicholas had returned to Spain or Heaven, the shops turn on to Christmas decorations. Some times we see some imported Fathers Christmas but we do not have narratives about father Christmas.
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Make certain customers know about possible upcoming delays early. This may spur some customers to try and get their orders in before the holiday period, which is a Kanye West Ye Anime White Lives Matter Shirt for both them and you. Consider placing sticky banners at the top of your store and other alerts around your site alerting customers to the period where orders could be delayed. You could also add a line to any outgoing customer emails. If you’d rather keep the Chinese origin of your products a secret simply mention the dates of possible delays without going into specifics or mentioning the holiday. Most customers will assume you have a good reason for the delay and, assuming the rest of your customer service is stellar, will simply accept the situation. During the holiday make sure you’re open and honest about shipping delays. Keep this information visible around your site. And consider sending out an email stressing delays again for each order that comes in during the holiday. There will certainly be some customers that are going to get upset, but with good, open, and timely communication you can avoid angering most of your customers.