Among my duties was to keep seasonal decorations up to date. In this huge store that meant everything from designing window murals on glass to puppet displays in the Here Comes The Rain Again Eurythmics shirt and decorations hung from the ceiling. That year I decided I wanted to have Santa having a beach Christmas as a new thing- I had not seen it done before. The signpainter and I sat down and designed a scene where Santa’s sleigh was drawn by kangaroos and koalas sat on the sand with waves in the background. This was for the huge front windows. Well the signwriter went away and came back with stencils he’d cut of the scene and asked me if he could use them for other clients. I said yes, that year Santa on the beach became very popular!
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That unfortunate fact is that, because the Chinese New Year jumps around year to year, it’s always hard to predict which products will be hit hard in a Here Comes The Rain Again Eurythmics shirt or to predict how badly your business will be affected. You may barely notice the effects some years, while get hit hard the very next year. So be certain to sock away a Chinese New Year preparation fund throughout the year so that you’ll have some reserves to fall back on should your store be hit harder than expected. This financial pad will help fill in any holes you suffer in your cash flow during the holiday. The last thing you want to have happened is to suffer an inability to cover your expenses due to low sales volumes.