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between the champions of the two leagues. As such, the first two Super Bowls were not actually called Super Bowls, but world championships. As the popularity of the game grew so too did the reporting on the game until somewhere in the 1968 season a reporter called the game, The Super Bowl, presumably because it was both a good description and a catchy title. It was catchy enough that the name stuck and the first two Super bowls were retroactively renamed Super Bowl I and Super Bowl II.
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I can not answer your questions with any authority, there is some fact here and a good bit of supposition on my part. As to the first, many famous football games are called “bowls” eg: the rose bowl, the orange bowl, the sugar bowl, the military bowl, etc. When Super bowl I was being planned back in 1966 (played in 1967) it was to be the culminating game between the champions of the 2 popular professional football leagues, the NFL and AFL which were in the process of merging into a single football league (now called the NFL). Part of the merger was to have a world football championship, a match up of the best of the best of the best; the culminating football game