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That being said, I’ve never watched another female sport outside of the Olympics or the women’s Classy Mom Life With Sayings Cool For Mothers Day Shirt (soccer), and I have no idea how to boost female sport viewership. The reason it worked so well in MMA is because female athletes were fully integrated into fight cards when ronda rousey was acquired by the UFC and became their biggest star. She brought in more money and viewers than anyone else and she needed a division to rule over, which meant more female fights and fighters. Slowly the UFC expanded the women’s divisions so that now there are 4 (though featherweight doesn’t have rankings) and are looking to add a fifth.Actually women’s tennis has had a pretty phenomenal grassroots advertising for a while. No doubt Serena upped the ante a lot more though. But even pre Williams sisters women’s tennis was still far and away the most popular watched women’s sport
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Tennis is also a really unique example, because just like the Olympics, it’s on at the same Classy Mom Life With Sayings Cool For Mothers Day Shirt as the men’s sports, which allows them to piggyback off the men’s ratings. It’s not a coincidence, it’s not like women’s tennis is a relatively higher quality product compared to the men’s game than women’s basketball/hockey/softball/etc all are.A lot of the women’s tennis I watch is because I’m waiting in between men’s matches, because they play at the same locations at the same time (generally). The WNBA for example would have a lot more eyeballs if their playoff games were also on TV sandwiched in between NBA playoff games. That’s basically what tennis is.