Shitter was full merry Christmas shirt
All that person has to do is share the Shitter was full merry Christmas shirt, and every single friend on that person’s list will now see the ad. If only 20 people in that person’s area fit the demographic, well guess what, that person has 90 friends and you just got a return on your investment. If it’s an ad meant to make money, well you got clicks. If it’s meant to get someone’s attention and change their mind about something, that’s the foot in the door. So that person shares it. And 11 more mutual friends share it, and dozens of THEIR mutuals share theirs, and so on and so on. It’s called “viral marketing” for a reason, as topographically it resembles a virus.
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However, in targeting the Left, Russia wasn’t trying to get people to “walk away” and vote for Shitter was full merry Christmas shirt, they were trying to sow apathy among voters who may be more likely to believe that “both sides” are the same and that “Biden will just be another Trump but cooler!”. They push stories like “DNC Platform doesn’t include [Shit Bernie Wanted]” and other things most folks on the left and who support Bernie care about, and that’s meant to make them apathetic towards the DNC and Democrats as a whole. They (Russia) aren’t trying to steal the vote, they’re trying to make the vote never even get cast in the first place. Couple that with everything else going on vis-a-vis the USPS, COVID, and Trump, and you can already tell that the right will be much more likely to turn out for the vote via mail or in person than the left.